What a creation actually costs
You pay a subscription, not tokens. Each week opens an envelope, and every creation takes a share of it, by what it asks of our machines. The tables below give what it costs you, in cents, plan by plan. Every figure is computed by the code that really charges the week, not by a brochure.
A wider plan pays less for the hour of our cards — what runs on our machines costs you three quarters of its Starter price on Standard, and half of it on Pro. What goes through an outside service costs the same on every plan. That is what the columns below give.
What each one can make
Price is not the whole story: the assistant still has to be able to make the thing. Observed in September 2026 on the consumer apps.
| Infinicia | ChatGPT | Claude | Gemini | Grok | |
|---|---|---|---|---|---|
| Video with sound | yes | no, since Sora closed | - | yes (Veo) | yes (Imagine) |
| Song written and sung | yes | - | - | - | - |
| Picture | yes | yes | - | yes | yes |
| Presentation | yes | yes (a PowerPoint file) | yes (a generated page) | yes (Google Slides) | yes (inside PowerPoint) |
| A voice of yours that reads your texts | yes | a reading voice, not yours | - | a reading voice, not yours | a reading voice, not yours |
| Cutting a film (assembling the shots) | yes | - | - | - | - |
| Plan that carries these rows | $4.99/month | $20/month (Plus) | $20/month (Pro) | $19.99/month (AI Pro) | $30/month (SuperGrok) |
The price shown is the plan that carries what is ticked. Cheaper doors exist (ChatGPT Go $8, Google AI Plus $4.99, SuperGrok Lite $10) but they limit or exclude video and pictures. Here, all six rows are open on the first plan.
Video, sound included
| Definition | Length | Essential $4.99 (launch price) Starter $9.99 | Standard $19.99 | Pro $49.99 | Per second (Essential, Starter) |
|---|---|---|---|---|---|
| 480p | 5 s | 3.7¢ | 2.7¢ | 1.8¢ | 0.7¢ |
| 480p | 10 s | 7.7¢ | 5.7¢ | 3.8¢ | 0.8¢ |
| 480p | 15 s | 12¢ | 9.1¢ | 6.1¢ | 0.8¢ |
| 768p | 5 s | 8.2¢ | 6.1¢ | 4.1¢ | 1.6¢ |
| 768p | 10 s | 23¢ | 17¢ | 11¢ | 2.3¢ |
| 768p | 15 s | 42¢ | 32¢ | 21¢ | 2.8¢ |
Sound is included (voice, ambience, music). The prices above are at Balanced quality, the one the studio offers first. High quality, the full schedule, costs its time: 15¢ for 5 s at 768p. Finishing in 1080p: about 27¢ for 10 s, in proportion to the length.
What a second of video costs, everywhere
Everyone in one table, cheapest first. Ours are the Pro plan's prices, as each of them shows its cheapest tier here; count double on the entry plan.
| Who | Model | Delivers | List price | Price |
|---|---|---|---|---|
| Infinicia | a video with sound | 480p | — | from 0.4¢ |
| Infinicia | a video with sound | 768p | — | from 0.8¢ |
| veo-3.1 Lite | 720p | $0.050 | 5¢ | |
| xAI | grok-imagine-video | - | $0.050 | 5¢ |
| xAI | grok-imagine-video-1.5 | - | $0.080 | 8¢ |
| Alibaba | wan2.6-t2v | 720p | $0.100 | 10¢ |
| ByteDance | Seedance 2.5 | 480p | $0.103 | 10¢ |
| veo-3.1 Fast | 1080p | $0.120 | 12¢ | |
| Alibaba | wan2.6-t2v | 1080p | $0.150 | 15¢ |
| ByteDance | Seedance 2.5 | 720p | $0.231 | 23¢ |
| veo-3.1 | 1080p | $0.400 | 40¢ |
At a comparable definition — our 768p (1344 x 768) sits a notch above a 720p — a second comes to 1.6¢ on the entry plan and 0.8¢ on Pro. The same second costs 10¢ at Alibaba (Wan 2.6 at 720p), 23¢ at ByteDance (Seedance 2.5 at 720p) and 40¢ at Google (Veo 3.1 at full quality): 6 to 24 times our price. Our 480p comes to 0.7¢ a second, and 1.3¢ at the finest render.
Touching up a picture
| What you do | Essential $4.99 (launch price) Starter $9.99 | Standard $19.99 | Pro $49.99 |
|---|---|---|---|
| Touch up — Fast quality, on our machines | 1.8¢ | 1.3¢ | 0.9¢ |
| Touch up — Balanced quality, in the cloud | 1.9¢ | 1.9¢ | 1.9¢ |
| Touch up — High quality, in the cloud | 2.4¢ | 2.4¢ | 2.4¢ |
| Widen the frame | 2.7¢ | 2.7¢ | 2.7¢ |
| Enlarge (x2 to x4, on our machines) | 0.1¢ | 0.1¢ | 0.1¢ |
What a touch-up costs, everywhere
Everyone in one table, cheapest first. Ours are the Pro plan's prices, as each of them shows its cheapest tier here; count double on the entry plan.
| Who | Model | Delivers | List price | Price |
|---|---|---|---|---|
| Infinicia | touch up a picture (Fast quality) | 1K | — | from 0.9¢ |
| xAI | grok-imagine-image | 1K | $0.020 | 2¢ |
| Alibaba | wan2.6 image | - | $0.030 | 3¢ |
| Gemini 3.1 Flash Lite Image | 1K | $0.034 | 3.4¢ | |
| xAI | grok-imagine-image-quality | - | $0.050 | 5¢ |
| Gemini 3.1 Flash Image | 1K | $0.067 | 6.7¢ | |
| Gemini 3 Pro Image | 1K-2K | $0.134 | 13¢ |
A Fast-quality touch-up comes to 1.8¢ here, 0.9¢ on Pro. Elsewhere, a picture produced runs from 2¢ to 13¢.
The Fast-quality touch-up, the everyday one, runs on our own cards; Balanced and High go to a partner under contract. Cutting an object out costs nothing: only the edit that follows takes from your week. Nobody else bills an edit separately — elsewhere it costs the price of a picture produced, and that is the rate shown above.
Songs
| What you do | Essential $4.99 (launch price) Starter $9.99 | Standard $19.99 | Pro $49.99 |
|---|---|---|---|
| A 1-minute song, Fast quality | 1.8¢ | 1.3¢ | 0.9¢ |
| A 1-minute song, Balanced quality | 4.2¢ | 3.2¢ | 2.1¢ |
| A 2-minute song, Fast quality | 2.6¢ | 1.9¢ | 1.3¢ |
| A 2-minute song, Balanced quality | 5.1¢ | 3.8¢ | 2.6¢ |
| A 3-minute song, Fast quality | 3.4¢ | 2.6¢ | 1.7¢ |
| A 3-minute song, Balanced quality | 5.9¢ | 4.4¢ | 2.9¢ |
| A 4-minute song, Fast quality | 4.2¢ | 3.2¢ | 2.1¢ |
| A 4-minute song, Balanced quality | 6.8¢ | 5.1¢ | 3.4¢ |
What a song costs, everywhere
Everyone in one table, cheapest first. Ours are the Pro plan's prices, as each of them shows its cheapest tier here; count double on the entry plan.
| Who | Model | Delivers | List price | Price |
|---|---|---|---|---|
| Infinicia | a 3-minute song, Balanced quality | 3 min | — | from 2.9¢ |
| ElevenLabs | Music (API) | 3 min | $0.450 | 45¢ |
A three-minute song at Balanced quality comes to 5.9¢ here, 2.9¢ on Pro. ElevenLabs, the only public music API, charges 45¢ for the same length — 15 times more. Suno publishes no per-song price: its subscription starts at $8 a month, on top of yours, for music alone, and its credits do not roll over from one month to the next.
Voices
| What you do | Essential $4.99 (launch price) Starter $9.99 | Standard $19.99 | Pro $49.99 |
|---|---|---|---|
| Say a 10-second text | 0.6¢ | 0.4¢ | 0.3¢ |
| Say a 10-second recording again in your voice | 0.7¢ | 0.5¢ | 0.3¢ |
| Say a 30-second text | 1.7¢ | 1.2¢ | 0.8¢ |
| Say a 30-second recording again in your voice | 2¢ | 1.5¢ | 1¢ |
| Say a 60-second text | 3.3¢ | 2.5¢ | 1.7¢ |
| Say a 60-second recording again in your voice | 4¢ | 3¢ | 2¢ |
What a minute of speech costs, everywhere
Everyone in one table, cheapest first. Ours are the Pro plan's prices, as each of them shows its cheapest tier here; count double on the entry plan.
| Who | Model | Delivers | List price | Price |
|---|---|---|---|---|
| Infinicia | say a one-minute text | 1 min | — | from 1.7¢ |
| ElevenLabs | Flash / Turbo (API) | 1 min | $0.045 | 4.5¢ |
| ElevenLabs | v3 / Multilingual v2 (API) | 1 min | $0.090 | 9¢ |
A minute of text said by a kept voice comes to 3.3¢ here, 1.7¢ on Pro, against 4.5¢ at ElevenLabs on their fastest model. A minute of speech counts here as nine hundred characters.
Slides, sites and quizzes
| What you do | Essential $4.99 (launch price) Starter $9.99 | Standard $19.99 | Pro $49.99 |
|---|---|---|---|
| Slides — Fast quality | 0.2¢ | 0.2¢ | 0.2¢ |
| Slides — Balanced quality | 3.5¢ | 3.5¢ | 3.5¢ |
| A site — Fast quality | 0.1¢ | 0.1¢ | 0.1¢ |
| A site — Balanced quality | 2.7¢ | 2.7¢ | 2.7¢ |
| Live quiz — Fast quality | 0.1¢ | 0.1¢ | 0.1¢ |
| Live quiz — Balanced quality | 2.3¢ | 2.3¢ | 2.3¢ |
Both qualities are written at partners under contract; at the high confidentiality, Fast is written on our own machines. None of the four assistants bills a presentation by the unit: they sell tokens, and a presentation eats as many as the model writes.
What one week holds
A table of cents is exact and says little. Here is the same thing the other way round: how many creations fit in one week, if you did nothing else.
| What you do | Essential $4.99 (launch price) | Starter $9.99 | Standard $19.99 | Pro $49.99 |
|---|---|---|---|---|
| 5-second videos at 480p | 31 | 62 | 167 | 629 |
| 5-second videos at 768p | 14 | 28 | 75 | 282 |
| Picture touch-ups at Fast quality | 64 | 129 | 345 | 1297 |
| Presentations at Balanced quality | 34 | 68 | 137 | 343 |
| 3-minute songs | 19 | 39 | 104 | 391 |
A week starts at your first creation and lasts seven days; the next one starts at the creation that follows. Nothing is lost while you do not create.
Where the difference comes from
Three reasons, and none of them is a trick.
The best tool for each step
For each step of a creation, the studio orchestrates the best model available. Many were made public by their teams, who did the expensive part, the training: we pay no per-second licence for that, and a good share of what you save comes from their choice rather than ours — it is only fair to say so. Video is Powered by MiniMax H3, which we run on our own machines under MiniMax's written authorization.
Our own cards
Most of it runs here, in Europe, on machines we operate. We pay for the card hour and the electricity — not a model vendor who has a margin of their own to make. That is what explains the order of magnitude, not a launch discount.
The cloud, only where it earns its place
A few steps go to partners under contract: rewriting your request, writing a song's lyrics, the Balanced and High touch-ups, transcription and the jury of critics. They are the only steps that leave our machines, they are included in your week, and your account's privacy setting can switch them off: at the tightest level, nothing leaves at all. No model is trained on your creations, by us or by our partners.
What is not in the price
No credits to buy in advance and spend before they expire. No surcharge for sound: a video arrives with its voices, its ambience and its music. No paid queue: one queue, the same for every plan. And the share of the week you do not use is not billed twice: our rates already account for nobody using everything.
Method
Our figures are produced by scripts/price_page.py, which calls the same functions the API calls when it charges your week: one estimate per trade, then the common formula. They are rounded and give an order of magnitude rather than a price to the decimal: what a creation really takes depends on what it asks of our machines and is measured afterwards. The others' figures are their published prices per unit produced, in dollars.
Sources: Alibaba Model Studio · BytePlus ModelArk · Google · xAI · ElevenLabs · Suno · OpenAI — read on 30 September 2026.